In Bif’s magnificent title sequence for Playgrounds Festival 2014, glitch is elevated to craft. A cityscape is stretched and shorn, the subject torn loose, like someone placing a thumb and forefinger on a .jpg and pulling at its seams. Blocks of colour demarcate the space, moving from light to dark. Shapes stream in all directions, planes, trains, and automobiles gliding through vibrant Koosh ball landscapes of fluttering filaments.
As buildings pour into each other, the sequence drifts further away from the intimacy of the urban world. Distance and dimension meld together. The lines are pulled taut and then the title, cold and sober, shuts it down. This surreal journey, meticulously designed, is an exploration of form and technique and a joy to behold.
A conversation with Designers FABRICE LE NEZET and JULES JANAUD of the directing collective bif.
So, before we dive into the making of this sequence, can you tell us a little about your collective? What is the link between bif and The Mill?
Fabrice: Bif is a directing collective based in London who are represented by Mill+ – The Mill’s design and content origination division. We’ve worked at The Mill for the past 10 years.
So how did the Playgrounds Festival opening titles come to you? How did this all start?
Fabrice: We met Leon [van Rooij], the organiser, a…
RSS & Email Subscribers: Check out the full Playgrounds 2014 article at Art of the Title.
from Art of the Title http://ift.tt/1z8wLj2
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