Man Seeking Woman (2015)

“If you can't do spiral eyes, how do you hit on girls?” — Mike

A young New Yorker walks away, seemingly calm from a freshly dead relationship, with some garbage bags, a terrarium, and his own personal raincloud overhead. Oh, and dead birds fall on the poor schlub. And that’s the joke. That’s the absurdist, spastic humor of Simon Rich’s Man Seeking Woman, a sitcom that makes literal what we all too often internalize in the emotional minefields of love.

To convey that sense of romantic and manic whiplash, Digital Kitchen assembled the FXX show’s title sequence with a series of snappy black-and-white animations. Hurtling forward through an ever changing three-by-five grid, we get tidy little doodles of trolls, trains, and tridents; frowning condoms, wilting flowers, cassettes, skulls, and ray guns. How best to put it? It’s a giddy bit of nonsense that hints at Man Seeking Woman’s disparate, breakneck comedy. It’s like the atomic, twitchy love-child of Keith Haring and Tex Avery; a stream-of-consciousness cartoon, complete with sight gags, a punchy trip-hop theme, and cool, clean illustrations.

A discussion with Executive Creative Director CAMM ROWLAND of Digital Kitchen.

Give us a little background on yourself and what you do.

I’m the executive creative director of Digital Kitchen (DK) and DK Studios Chicago, where I’ve been since 2003. I have the privilege of working with a diverse and talented team of creative folks here, making work for some great entertainment and brand clients.

How did you become involved with Man Seeking Woman?

Spencer Berman at Broadway Video, Lorne Michaels’ studio, reached out to us. The show’s director, Jonathan Krisel, had recommended DK. They sent over the pilot, which…

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